Our very own VP of Business Development Mike Everett sat down with Bloomberg Radio at Pershing INSITE19 to discuss his thoughts on the future of robo advice and the shift toward goals-based wealth management.

Highlights from Mike’s interview with Carol Massar and Jason Kelly:

“Robo advice is a manifestation of a large change that’s going on in the industry. Robo advice was originally about a digital experience, but we think it’s more about personalization.”

“It’s all about the service model the the investor wants to have. Do they want a full-service advisor? Do they want to go online? Or is it something in between?”

“The great thing about digital advice is that the awareness [of investing] is starting early. If you start early you’re positioning yourself properly for those more complex things that come along.”

“Investing is more emotional than mathematical. Digital advice is starting to focus on the emotional aspect of it.”

Mike’s interview begins around 27:00, and he’s joined by an all star cast including Michelle Feinstein, Director of Technology Client Engagement at Pershing, Gurinder Ahluwalia, CEO of 280 CapMarkets, Mark Aldoroty, Head of Prime Services at Pershing, Mark Tibergien, CEO of Advisor Solutions at Pershing, and Ram Nagappan, Pershing’s Chief Information Officer.

Learn more about how we enable personalized portfolios at scale, whether you’re rolling out a digital advice platform or a full-service advisory.